Aladdin

Aladdin e-commerce solution

 

Any business that involves cross-border trades will inevitably be subjected to the market forces of foreign exchange. Be it Home Currency Pricing or FX Risk Management, Aladdin’s guaranteed price solution is the trusted product that addresses the cross-border needs of businesses. Businesses have witnessed the transformation of their cross-border world with the integration of Aladdin. Experience it yourself!

 

INDUSTRIES

 
E-commerce Platforms

E-commerce platforms experience high cart abandonment rates when faced with price uncertainty from unclear foreign currency conversion rates. Having to check indicative exchange rates from an external source at the most critical point of the sales process makes it extremely unlikely that shoppers return and complete the purchase. Aladdin, M-DAQ’s award winning proprietary engine eliminates the uncertainty by providing you with a guaranteed Home Currency Pricing (HCP) solution, giving your shoppers peace of mind and improving your cart conversion rates. All this is achieved at an industry beating price.

 

Payment Processors

Apart from providing a robust and secure framework enabling both online and offline merchants to accept payments from various sources, payment service providers (PSPs) must be able to easily collect and settle with their merchants in their home currencies. To stay ahead of competition and expand their international footprint, many PSPs have to manage multiple banking relationships. This is a time consuming and expensive effort, caused by a lack of bargaining power and challenging regulatory requirements made by banks. Riding on our proprietary FX engine, Aladdin can now help PSPs manage their FX risk and allow them to settle with their merchants in their home currency, wherever they are. With this, PSPs can focus on what truly matters to their business: rapid expansion in new territories, and the acquisition of new merchants.

 

OTAs

Facing excessive competition in the current landscape, OTAs are forced to provide flexibility in its payment options to consumers. As a result, “Book Now Pay Later” is extremely prevalent in the industry today. This has introduced the difficulty of managing the associated FX risk. Over the last 10 years, M-DAQ has perfected our proprietary demand-based engine, Aladdin, which has been tested and proven to do what others can’t, which is to effectively manage the risks faced by OTAs today.

WHAT WE HAVE ACHIEVED SINCE INCEPTION

Total Transacted Volume
Savings for Shoppers
New Revenue Stream for Platforms
Additional Revenue for Sellers

ALADDIN PROVIDES PRICE CERTAINTY WITHOUT FOREIGN CURRENCY RISK

Aladdin is a fully scalable and integrated point-of-sale home-currency pricing solution. It empowers merchants or e-commerce platforms to price goods in multiple currencies without any exposure to foreign exchange risk. International customers across 45 countries can enjoy a localised shopping experience from the point of browsing in their home currency all the way through to the point of purchase. This includes refunds guaranteed at point of purchase FX rates for up to 90 days. With assurance of price certainty at point of purchase provided by Aladdin’s guaranteed FX solution, merchants or e-commerce platforms can enjoy lower shopping cart abandonment rates.

Additionally, Aladdin allows configuration of a spread, creating a new “risk-free” revenue stream for merchants or e-commerce platforms previously captured by other parties in the payment processing chain.

Aladdin has been live and utilised by major e-commerce platforms for the past six years. We have successfully helped our clients increase their cross-border transactions by more than 300%. With a core focus on powering FX for our clients, Aladdin integrates seamlessly within the e-commerce ecosystem, delivering a win-win solution by driving transactional volume and additional revenues for all players in the value chain

 
Increase Sales Conversion

Set prices in customer’s home currencies to increase sales conversion rates. Reassure your cross-border customers by securing the exact value of their purchases at the point of checkout, reducing buyer hesitation and cart abandonment.

 

Seamless Execution

Link your e-commerce platform directly with Aladdin and have tight control over your pricing and margins. All trades, regardless of size are confirmed electronically. Settlement becomes seamless, simplifying your processing and reconciliation.

 

Guaranteed FX Rates

Customise your guaranteed FX rate period in advance – choose any period from mere minutes to a week, depending on your business needs. Give your cross-border customers price certainty with minimal cost and short integration timelines.

WHAT MAKES ALADDIN IMPACTFUL TO E-COMMERCE

Aladdin makes it easier and risk-free for merchants to offer local prices to their online global customers, without the consumer needing to leave their e-commerce platform to check for external FX rates, thereby increasing sales conversion rates.

Local Preference

Clear majority of online shoppers prefer to make purchases from local websites.

Web Traffic

Customers are less likely to revisit single-currency pricing websites.

Lost Sales

Price uncertainty can lead to higher shopping cart abandonment.

Increased Revenue

Customers are more likely to spend more money on a multi-currency pricing website.

 

Conversion Rates

Online shoppers leave the international website to calculate exchange rates before deciding to purchase.

 

Customer Experience

Most online shoppers are concerned about how much they are paying for FX when shopping in foreign currency.

HOW IT WORKS

Suppose a client has cross-border currency trades of USD/SGD.

PRICE CERTAINTY WITHOUT FOREIGN CURRENCY RISK

Example 1: Online Customer | Online Retailer

PRICE CERTAINTY WITHOUT FOREIGN CURRENCY RISK

Example 2: Online Retailer | Wholesaler

PRICE CERTAINTY WITHOUT FOREIGN CURRENCY RISK

Example 3: Online Retailer | Wholesaler

PRICE CERTAINTY WITHOUT FOREIGN CURRENCY RISK

Example 4: Online Wholesaler | Supplier

PRICE CERTAINTY WITHOUT FOREIGN CURRENCY RISK

Total Loss: USD 17.88