OTAs
Facing excessive competition in the current landscape, OTAs are forced to provide flexibility in its payment options to consumers. As a result, “Book Now Pay Later” is extremely prevalent in the industry today. This has introduced the difficulty of managing the associated FX risk. Over the last 10 years, M-DAQ has perfected our proprietary demand-based engine, Aladdin that has been tested and proven to do what others can’t: to effectively manage the risks faced by OTAs today.
Buy with Certainty™
Aladdin
Any business that involves cross-border trades will inevitably be subjected to the market forces of foreign exchange.
Be it Home Currency Pricing or FX Risk Management, Aladdin’s guaranteed price solution is the trusted product that addresses the cross-border needs of businesses. Businesses have witnessed the transformation of their cross-border world with the integration of Aladdin. Experience it yourself!
What Makes Aladdin Impactful to e-Commerce
Aladdin makes it easier and risk-free for merchants to offer local prices to their online global customers, without the consumer needing to leave their eCommerce platform to check for external FX rates, and therefore increasing sales conversion rate.
Local Preference
Clear majority of online shoppers prefer to make purchases from local websites.
Lost Sales
Product search can occur on an international website, but purchases are made locally priced website.
Conversion Rates
Online shoppers leave the international website to calculate exchange rates before deciding to purchase.
Web Traffic
Customers are less likely to revisit single-currency pricing websites.
Increased Revenue
Customers are more likely to spend more money on a MCP website.
Customer Experience
Most online shoppers are concerned about how much they are paying for FX when shopping in foreign currency.
How it Works
Suppose a client has cross-border currency trades of USD/SGD.
What We Have Achieved Since Inception
Total Transacted Volume
Savings for Shoppers
New Revenue Stream for Platforms
Additional Revenue for Sellers
Aladdin Provides Price Certainty without Foreign Currency Risk
Aladdin is a fully scalable and integrated point-of-sale home-currency pricing solution. It provides e-Commerce platforms and other multinationals the ability to offer multi-currency payment options to customers, while allowing merchants to receive their desired currency through a guaranteed FX rate conversion service. Providing a positive experience at every stage of the customer journey is crucial to retaining customers and ensuring a growing business.
Aladdin offers a superior experience by empowering merchant or e-Commerce platforms to price goods in multiple currencies without exposing any parties to foreign exchange risk. Cross-border customers can now view and purchase goods and services in their home currency, while merchants or e-Commerce platforms offer price certainty with Aladdin’s guaranteed FX rate solution.
Additionally, Aladdin allows configuration of a spread, creating a new revenue stream for merchants / e-Commerce platforms that would otherwise be captured by other parties in the payment processing chain.
Increase Sales Conversion
Set prices in customer’s home currencies to increase sales conversion rates. Reassure your cross-border customers by securing the exact value of their purchases at the point of checkout, reducing buyer hesitation and cart abandonment.
Seamless Execution
Link your e-Commerce platform directly with Aladdin and have tight control over your pricing and margins. All trades, regardless of size are confirmed electronically. Settlement becomes seamless, simplifying your processing and reconciliation.
Guaranteed FX Rates
Customize your guaranteed FX rate period in advance – choose any period from mere minutes to a week, depending on your business needs. Give your cross-border customers price certainty with minimal cost and short integration timelines.
Price Certainty without Foreign Currency Risk
Example 1: Online Customer | Online Retailer
Price Certainty without Foreign Currency Risk
Example 2: Online Retailer | Wholesaler
Price Certainty without Foreign Currency Risk
Example 3: Online Retailer | Online Wholesaler
Price Certainty without Foreign Currency Risk
Example 4: Online Wholesaler | Supplier
Price Certainty without Foreign Currency Risk
Total Loss: USD 17.88
Providing a positive experience at every stage of the customer journey is crucial to retaining customers and ensuring a growing business. Aladdin offers a superior experience by empowering merchant / e-Commerce platforms to price goods in multiple currencies without exposing any parties to foreign exchange risk. Cross-border customers can now view and purchase goods and services in their home currency, while merchants / e-Commerce platforms offer price certainty with Aladdin’s guaranteed FX rate solution.
Additionally, Aladdin allows configuration of a spread, creating a new revenue stream for merchants / e-Commerce platforms that would otherwise be captured by other parties in the payment processing chain.
Recognition: Aladdin Accolades
2018
Winner: Most Impactful
SG:D Techblazer Awards
2018
Sole Merit
APICTA Awards
2016
Winner
MAS FinTech Awards
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